Timeless Piece by Atelier Louis Moinet: The First “Chronograph-Watch” Memoris. - Lakatwalk - a fashion and lifestyle blog.

Timeless Piece by Atelier Louis Moinet: The First “Chronograph-Watch” Memoris.

Monday, October 12, 2015


A CHRONOGRAPH is a specific type of watch that is used as a stopwatch 
combined with a display watch.

What are the things we love to get as souvenirs from Switzerland? Of course chocolate, pocket knives if you are into it and if you can afford it most definitely a watch! Today I am representing a very special limited edition hand candy for you! A delicate & delicious touch of luxury and an entry ticket to a sometimes closed world of watch collectors and luxury watch lovers!

In the honor of the memory of its illustrious founder and on the occasion of the 10th anniversary of its rebirth luxury watch company Louis Moinet unveils a visionary creation, positioning the chronograph not simply as a complication – but as a central component of it's new Memoris watch model. This timepiece stands at a historic crossroads: the Ateliers’ tenth anniversary, and the bi-centenary of the chronograph invented by Louis Moinet.


“It’s probably the most important launch we’ve ever done.” 
Jean-Marie Schaller, CEO of Louis Moinet
 
As such, it was important for this model to be significantly different from its predecessors, as well as to celebrate the brand's heritage. While everything – or almost everything – chronograph-related already seems to have been invented, there was still one step nobody had dared to take: no longer seeing the chronograph as a complication, but rather as the primary function of the timepiece. So much for watch chronographs; Memoris is the first chronograph-watch in watchmaking history! The chronograph as the primary function.


THE CHRONOGRAPH AS THE PRIMARY FUNCTION 


Ateliers Louis Moinet did exactly what the eponymous inventor of the chronograph did in his day; taking a completely different approach to watchmaking rather than attempting just to improve on an existing model. To showcase the chronograph in the style it deserves, Louis Moinet has redeveloped practically every decorative item of the watch. With Memoris, the entire chronograph function has been shifted to the dial.

Louis Moinet creations often make use of unusual materials, such as fossils and meteorites, in a unique creative approach combined with bespoke fine watchmaking complications. The brand’s core values are creativity, exclusivity, art and design.



Memoris: a 46 mm timepiece, available in pink gold or white gold, 
in three limited editions of just 60 pieces each.


FORGET THE PAST & START FROM SCRATCH 


ABOUT ATELIER LOUIS MOINET

Ateliers Louis Moinet was founded in Saint-Blaise, Neuchâtel, in 2004. The independent firm was established to honor the memory of Louis Moinet (1768-1853): master watchmaker, certified inventor of the chronograph (1816), and pioneer in the use of very high frequencies (216,000 vibrations per hour). Louis Moinet was a watchmaker, scholar, painter, sculptor and teacher at the School of Fine Arts – as well as the author of Traité d’Horlogerie, a watchmaking treatise published in 1848 that remained a definitive work of reference for almost a century.  
The firm’s timepieces, produced in limited editions only, have won some of the most coveted awards, including a Red Dot Design Award (Best of the Best category), a prize in the International Chronometry Competition, and a recent UNESCO Award of Merit. 


This luxury piece also comes with luxury price tag but a girl can dream, can't she? :)

XoXo

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