Normcore - fashion's new buzzword. - Lakatwalk - a fashion and lifestyle blog.

Normcore - fashion's new buzzword.

Saturday, August 08, 2015



"Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. "Normcore" is a portmanteau of the words "normal" and "hardcore". The word first appeared in webcomic Templar, Arizona, and was later was employed by K-Hole, a trend forecasting group, in an October 2013 report called "Youth Mode: A Report on Freedom".


As used by K-Hole, "normcore" referred to an attitude, not a particular code of dress. It was intended to mean "finding liberation in being nothing special."However, a piece in New York magazine that began popularizing the term in February 2014 conflated it with "Acting Basic", another K-Hole concept which involved dressing neutrally to avoid standing out. It was this sense of "normcore" which gained popular usage."

I remember attending Milan Fashion Week few years back and by attending I don't mean taking photos in front of the show venues but actually going to see the show as part of my actual work schedule. There was an army of peacock looking bloggers stopping the anyways messy traffic to take the photo of themselves 'crossing the street' trying to have their boyfriend photographer catch the taxi as a backdrop, at the time that was 'a thing'.

In between the two shows I met with Yvan Rodic,  the blogger behind the Facehunter blog to talk to him about doing a project for my company and potentially attending local Croatia Fashion Week. I remember I was wearing a t-shirt I got in New York years back, skinny black jeans, high black heel sandals and a blazer, I also had a hat on, as you do know already I am a hat person and have a quit a collection. A person from an office in UK came to meet me for a show and we started talking and introducing ourselves to each other, when I said I was a fashion blogger for a number of years now (on a side with having a corporate job) she was surprised and said, Ouu my..I would never say, you don't look and talk like a fashion blogger. 
   At first I didn't know if I should take it as an insult or a compliment. She explained, you don't use word 'like' all the time and you are not dresses head to toe in weird clothes. So, I took it as a compliment.

In recent fashion forecasting reports and magazine editorials and articles I noticed the trend switch and more frequent mention of the word 'normcore'.

 Normcore is to be differentiated from a term 'basic bitch' which some bloggers derogatory use for someone who is unflinchingly upholding of the status quo and stereotypes of their gender without even realizing it. According to urban dictionary: "This is the person who engages in typical, unoriginal behaviors, modes of dress, speech, and likes. She is tragically/laughably unaware of her utter lack of specialness and intrigue." From my understanding, this would be the person who blindly follows trends and has no personal sense of style which makes him or her blend with the crowd.

With noticing more and more bloggers dressing 'normally' with a touch of uniqueness when it comes to jewelry or other accessory I can't help but wonder is blending in the new standing out?

I would love to hear your thoughts!

XoXo


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