Anya Hindmarch's supermarket dash, Fall/Winter 2014. - Lakatwalk - a fashion and lifestyle blog.

Anya Hindmarch's supermarket dash, Fall/Winter 2014.

Thursday, February 20, 2014

Anya Hindmarch RTW Fall 2014, Photo By Giovanni Giannoni for WWD

"I don't take life too seriously. It's a mixture of everyday and precious. That's my thing."

The fuss about  Anya Hindmarch's accessory show named Counter culture started with bloggers and celebrity fashionista's instagraming and tweeting about her creative digital LED light invitations with recipient's name across the screen in red font.

The show Broadway set was made into a giant bar code which pinged 'purchased' with each swipe sound. Two sides of long runway were made into a conveyor belt on which models walked carrying shopping baskets or were standing with a simple metal shopping carts.

To make show even more entertaining men dressed as salesman were dancing and playing instruments with just hands poking through wholes on the back of the runway. You can watch the full show video   here.

Anya took familiar, every day, well known in Britain consumer goods brands like Kellogs, Ariel, Daz etc. and used their branding and form for luxurious purses, clutches, bags and scarves (with coco pops, corn flakes and frosted flakes print) - introduced for the first time this season.

The bags although branded with logo's and colors of everyday consumer goods brands were ohhh soo luxurious made in calf leather, python and snakeskin made with special intarsia technique to seamlessly join leather.

Anya's shows are now known by wonderful entertainment, showing great quality luxurious accessory and all with a dose of that quirky British humor. Who wouldn't love it?

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