Are you looking for a new, fresh designer pieces? Join Trendcy! - Lakatwalk - a fashion and lifestyle blog.

Are you looking for a new, fresh designer pieces? Join Trendcy!

Sunday, January 19, 2014


Couple of months back my fashion blogger role extended and I became a curator and a buyer for online designer boutique - www.trendcy.com

This new exciting and challenging opportunity came after more then five years being absent from working full time in fashion industry and contacting with fashion houses, boutiques, designers and buyers but also after five wonderful years of working for one of the world biggest and most powerful corporations - Procter & Gamble where I learned from industry's best managers and agencies about the importance and strength of brand building through tools like PR, social media, advertising, sampling and many other.


Abut me on Trendcy :)

So why Trendcy? Trendcy is an exciting new fashion start up company, online designer boutique, founded in San Francisco, California in 2012. by three experienced and enthusiastic industry professionals.

Ok you say, but what makes Trendcy so different then other similar sites? Trendcy caters to shoppers, designers and boutiques and provides them with full service.


As a   SHOPPER, you don't just shop on Trendcy, you are a part of unique global interactive community where you can browse unique, independent young and established fashion and jewelry designers and shop their designs on affordable prices, you can also create collages of your favorite designer pieces and share with your online community, shop their designs or vote for young designer competition submissions, while at the same time collecting shopping points which you can later use to purchase items on Trendcy.


If you are a   FASHION or a JEWELRY DESIGNER mens and womens wear, Trendcy offers you a wide range of free services. As a Trendcy curator I am carefully handpicking young and perspective designers who's work matches Trendcy's aestetics and work with them from day one on setting up their free online shop on Trendcy to providing them with full PR and marketing services for their brand as part of the Trendcy designer family.

We go to fashion trade shows all around the world and present and connect our designers and their work to boutique owners and international audiences. You can see more on services Trendcy offers to designers  here.

Current pool of approved designers includes Polish ready to wear brand with popular, urban unisex items   Madox Design, unique Croatian brands like sexy, elegant and ultra modern   VAIN, truly unique and forward looking   JA by Jelena Aleksić, fun, urban and with great sense for business and market demand   ALEKSANDAR and sexy, practical and available to wide audience -  KRIE all catering to ladies and fellas with well developed sense of personal style and aesthetics.




There are also classical with a twist, great quality jewelry designer from US -   John S.Brana, Hungarian royal brand worn by numerous celebrities -   Maison Marquise, champagne for breakfast kind of lifestyle forecasting brand   fete champetre from Los Angeles and wonderful ready to wear brand from Czech Republic -   CHI-CHI.



Currently, Trendcy team is working on approving already submitted designer store applications one at a time with carefully checking their quality of making and business structure while at the same time attending trade shows and fashion shows around the world like WWD fair in Las Vegas, Who's Next in Paris and Barcelona and Madrid fashion weeks, all happening one after another.

 BOUTIQUE owners who register on Trendcy are getting a pool of carefully selected young and talented international designers to shop from at wholesale prices, flexible minimum order quantities and short lead times.Also, boutiques who already don't have their own international e-commerce site have the opportunity to open their free boutique shop on Trendcy.


We also work with fashion schools in US, UK and Italy as well as with media houses to provide our designers a full package of brand building opportunities.

My role is to scout, recruit and contact potential designers for Trendcy while I am attending trade shows and fashion weeks and to curate Trendcy social media sites and blog.

JOIN TRENDCY and click around a bit and get to know our site! :) You can also follow us on  Facebook, Twitter and Instagram as read our designer interviews, tips and advice we give to designers as well as reports from the events we are attending on  Trendcy Blog.

How do you like  Trendcy so far lovelies? :)




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