My top 10 favorite brands: Reformation. - Lakatwalk - a fashion and lifestyle blog.

My top 10 favorite brands: Reformation.

Saturday, July 13, 2013

Photo source:   Reformation Facebook site

"Our (Reformation's) cotton t-shirt takes six gallons of water to make, 
where as a typical cotton t-shirt, takes six hundred gallons."

Yael Aflalo, Reformation owner

I haven't had a love at first sight with a fashion brand since I started working in Rugby Ralph Lauren years ago - a collegiate Ralph Lauren brand which is now closed (RIP Rugby). A while back I came across a street style photo of  this maxi leopard print sheer dress with open back on some blog and could never find who was it by until I was looking online for a new dress to wear to a wedding I went to earlier this month and FINALLY I found the   Reformation fell head over heels in love with this brand not only with their amazing clothes but also with their brand and what it stands for. Wanna learn more about this brand? Read on.


So...   Reformation is founded and owned by beautiful and funny Yael Aflalo and their brand stands for sustainable fashion. Previously she owned a typical fashion brand for 10 years, called Ya-Ya but she new that she wanted to start a new company with hopes to change the way fashion industry impacts the environment but keeping the fabulosity of the clothes they produce. So she did.


Video via www.frank151.com 

"Yes, we want to make a world a better place, one dress at a time." 


Reformation is an environmentally sustainable fashion brand that re-purposes vintage and surplus materials (using over 80% reclaimed materials in all their products) to create a chic, limited edition collection made locally in their New York and Los Angeles studios and sold directly to their own stores at fair price. They concept and produce their collections in just a few weeks.



"A typical clothing company puts their stuff in plastic, and then in another plastic bag, and then puts it on a hanger, and then puts it in a box, and then ships it out. We use laundry bags instead; we don’t use any plastic throughout the process."


Reformation online shop has three collections you can shop from standard, curated and refashioned.

Standard pieces are made exclusively from vintage garments after their cleaned, sized and modified into new designs. 

Curated collection is one-of-a-kind re-purposed vintage, there pieces are given that special Reformation touch but it's vintage tailoring is preserved. 

Refashioned collection is made both from vintage clothing materials and dead stock fabric and these are the styles which you could not find in vintage collections and this line caters to all of us who like vintage but want to have a more modern silhouette. These pieces are also a limited edition.


" Fashion industry is the second largest user of water in the world after agriculture, so literary  it's like strawberries and oranges and then dresses. It's insane amount of resources going into it."


As those who read my blog a lot know, I am quite passionate about sustainable fashion and vintage pieces and I have been   writing about it on my blog before and interviewing designers like   Ada Zanditon who are committed to produce sustainable pieces, but I am also very passionate about good quality fabrics, tailoring and fit and these passions and demands of mine haven't been easy to find in one brand, this makes my excitement of finding Reformation event bigger! On top, I absolutely adore the sense of humor and energy I get from following this brand!


"I want Reformation to revolutionize fashion, 

I want to change the way the people buy clothes."

Yael Aflalo, Reformation owner


So keep up with the good work Reformation ladies! I will continue to follow your work and continue ordering your pieces!




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3 fabulous comments

  1. Great! :) I found out about another brand through your blog, the first one was Free People couple of years ago.. I think this will be another one that I'm going to monitor and, needless to say, treat myself :)
    Also, wanted to share with you one little thing, and that is a joy when I see that you posted a new post, meaning that I rarely read it on my mobile phone or at work, I'm mostly "saving it" for later, either when I'm having some relaxed coffee, but mostly before I go to bed, you know when everything goes calm and you have those couple of hours only for yourself.Thank you for those moments ;) Just one question, for some reason I cannot comment on your blog from my ipad, do you maybe know why, and could you share a trick how it is possible? I write a comment, but after I click on "Comment as: Google account" the comment only disasapears. So frustrating.
    However, keep up the great work my dear LaKat :) and hope to see you soon.

    ReplyDelete
    Replies
    1. Hi Dunja! Thanks so much for wonderful comment!I really appreciate it and this kind of comments keep me going and motivated to follow my editorial calendar.

      I know about the issues on iPad's I noticed as well that I can't always leave comments on some blogs, it just stops me when I am typing and doesn't want to post it :( I think it's a hosting issue on blogger overall but I did sent a note to their consumer relations so hopefully they will fix it sooner or later!

      Thanks again for wonderful feedback! Keep it coming and hopefully I'll see you next time I am in Croatia!

      Xoxo

      Kat

      Delete
  2. I needed to thank you for this good read!!

    I absolutely enjoyed every bit of it. I have you book-marked to look at new stuff you post…

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    ReplyDelete

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