Lei Lou by Alex Dojčinović SS13. - Lakatwalk - a fashion and lifestyle blog.

Lei Lou by Alex Dojčinović SS13.

Saturday, March 16, 2013


 There is almost no Croatian and now some international celebrities who haven't wore Lei Lou by Alex Dojčinović's dress.

 I know Aleksandra for years now and follow her work since it's very beginnings and although I am not a journalist, nor a fashion designer, I have seen many young designers develop, present and sell their pieces working in showrooms in NYC, how retail works working in Ralph Lauren and I live and breath fashion daily and share my view of it through my fashion blog, so I do think I can comment on her shows, although I am a friend, with certain step back and objectivity.

Photo: Zvonimir Ferina for Fashion.hr

Also, I am Aleksandra's customer and have many of her pieces for years now in my closet, ever since she made one shoulder green maxi dress for me, when I was eighteen, traveling to US to go to college. I wear Lei Lou dresses to work during the day at least 4x a week as well as for my PR events and parties.

Photo: R.R.

Even though many fashion media commented that Aleksandra's has changed her style quite dramatically for SS 13 season, I wouldn't necessarily agree. Sure, she adapted few looks to runway setting with dramatically emphasizing shape of body curves or by layering white body hugging dresses with soft foam fill skirt but she still kept her romantic signature with floral embroidery on pistachio colored skirt and romantic ruffles on meat color pencil skirts, dress sleeves and maxi brown chocolate colored skirt.

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Aleksandra still caters to strong, independent, working women who follows trends but demands good quality, practical, wearable and timeless pieces which flirt in trends in colors and details. Aleksandra created her collection with recognisable consciousness to female body, with celebrating curves and smartly focusing (due to pricing) on 2 piece outfits blouse and skirts which will for sure be great sell in her recently opened boutique! 

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

Photo: Mateja Vrčković for Fashion.hr | Hair: Kevin.Murphy Croatia | 
Make up: Illamasqua Hrvatska

My very favorite were also new purses which Aleksandra launched, they are both retro and modern made out of great quality leather.

                                                                            Photo: R.R.

Although Lei Lou's SS 13 collection featured on runway was clean in colors and  shapes, when visiting her store you will find many mustard, hot red, cobalt blue, bright lemon yellow and other fun and trendy pieces.

Photo: R.R.

My white body fitting dress is already in the closet and I will wear it tomorrow for stroll around Barcelona. Which pieces were your favorite?

Photobucket

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