Hello lovelies! Long time no blog, or better say long time no live :) However, I am back now...couple of business trips got out of hand with the volcano cloud and all.
Many years back now, back in the war time in Croatia when I was really, really little I used to cut out the editorials while waiting for my mum at hairdressers or while she wasn't looking out of her magazines at home and I would glue them in my little notebook, I still have some of these notebooks. Glued editorial on the left side and my drawing on the right side.
My notebooks with editorials cut outs helped me get my mind of the every day life and every time I would hide in the corner behind the curtain or under the blanket these cutouts would take me to a whole new world of different kinds of pretty.
Working in fashion industry for a couple of years back I have developed an understanding of the complexity and cost of making one of those compelling, story telling, provocative editorials.
Back in New York (before the economic crises) this kind of costs were needed, accepted and managed on a daily basics. Every assistant had their own assistant or an fashion intern to torture with their wanna be diva demands.
But frankly, I do believe it is easier to be creative and to conceptualize your ideas when you have a cushiony budget and a fleet of people supporting you, some paid and talented and some just wanting to be a part of the fashion world buzz.
www.moda.hr team has created a sort of an online reality show or better say a casting call, inviting all of the creative fashion junkies to apply and from selected few editors have gathered a creative team to create an editorial.
The one that intrigued me the most is the one bellow. The topic of the editorial was a twisted world where children become the abusers of their mother. This is happening in mental institution where kids are becoming the abusers and overpowering their mother to become her mirror image later. Enjoy!
Please find the rest of the editorial photos and information about the fabulous team who worked on this editorial here. I am really looking forward to see more of their work! :)